The shocking and tragic death of 23-year-old Mexican model, entrepreneur, and social media influencer Valeria Márquez has left the fashion and digital communities devastated. On May 13, 2025, Valeria was shot and killed during a live TikTok broadcast from her beauty salon in Zapopan, Jalisco — a horrifying incident that underscores Mexico’s ongoing crisis of violence against women.
MISSING PERSON ALERT: 54-Year-Old Ruku Upreti Reported Missing in Grey Eagle Neighborhood
Early Life and Passion for Fashion
Born on February 14, 2002, Valeria displayed a passion for beauty and fashion from a young age. She entered the modeling world at just 16, debuting as a face for the popular Mexican clothing brand Vanidad in 2018. Her confidence, striking looks, and natural charm quickly made her a rising star in the industry.
In 2021, she was crowned “Miss Rostro,” solidifying her place as a prominent figure in Mexican modeling and capturing national attention.
A Flourishing Career and Entrepreneurial Spirit
Valeria’s career soared as she modeled for renowned brands such as Golden Deluxe Jewelry and Beauty Body Level, captivating audiences with her modern aesthetic infused with traditional Mexican influences.
She seamlessly connected with her followers on TikTok and Instagram, sharing beauty tips, fashion advice, and personal milestones. Her authenticity and entrepreneurial energy inspired thousands.
In 2024, Valeria launched her own beauty salon in Zapopan — a bold business move that combined her passion for cosmetology with her vision for empowering beauty. The salon quickly became a favorite among locals, celebrated for its vibrant energy and high-quality services.
The Tragic Day
On May 13, 2025, while interacting with her followers during a TikTok livestream from her salon, Valeria expressed concern about her safety. Moments later, a masked man entered the salon pretending to be a delivery worker. In a shocking turn, he drew a firearm and shot Valeria in the chest and head, ending her life on camera.
The livestream briefly continued after the shooting, horrifying viewers before it abruptly ended. According to the Jalisco prosecutor’s office, two individuals were seen fleeing the scene, and investigations quickly commenced.
Aftermath and Community Outpouring
Valeria’s death was classified as a possible femicide, a tragic yet all-too-common form of gender-based violence in Mexico. President Claudia Sheinbaum publicly condemned the act, offering condolences to Valeria’s family and vowing justice.
In the days following her death, Valeria’s beauty salon transformed into a memorial, with mourners leaving flowers and tributes. Heartbreakingly, her grave was later vandalized, compounding her family’s grief.
Her TikTok account, once a source of positivity and empowerment, was deactivated shortly after her death, leaving behind only memories of her bright spirit.
Remembering Valeria: More Than an Influencer
Valeria was more than a model or social media personality. She was a daughter, a sister, and a dear friend. Known for her kindness and vibrant energy, she touched countless lives.
Her death highlights the urgent need to address violence against women in Mexico. Femicide remains a pervasive issue, with too many women silenced far too soon. Valeria’s story has reignited calls for stronger protections, justice, and societal change.
A Legacy of Strength and Inspiration
Despite her young age, Valeria Márquez left an indelible mark on the fashion and beauty industry. She will be remembered for her fearless spirit, entrepreneurial drive, and her genuine connection with her community.
Her life and tragic passing serve as both a powerful inspiration and a sobering reminder of the systemic issues that continue to endanger women across the world.
A Call for Justice
Authorities continue to investigate Valeria’s murder, urging anyone with information to come forward. Her family has vowed to fight for justice, hoping her story will catalyze action to protect other women from similar fates.
Final Tribute
Valeria Márquez’s light shone brightly, even if only for a short time. Her legacy of passion, purpose, and empowerment will continue to inspire future generations.
Rest in peace, Valeria. Your light and spirit will never be forgotten.