A nationwide boycott of McDonald’s is officially underway, beginning June 24 and running through June 30, 2025. The boycott is led by The People’s Union USA, a grassroots organization that launched the ongoing “Economic Blackout Tour” earlier this year.
The movement accuses the fast-food giant of rolling back its Diversity, Equity, and Inclusion (DEI) programs, while also highlighting broader corporate practices they say harm workers and communities.
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Why Is McDonald’s Being Boycotted?
The boycott stems from a growing list of grievances, including:
- Rollback of DEI efforts, seen as performative
- Tax avoidance and use of loopholes
- Price gouging while keeping wages low
- Union suppression and anti-worker practices
- Support for controversial political figures
Speaking to USA TODAY, John Schwarz, founder of The People’s Union USA, said:
“We’re boycotting McDonald’s because they’ve shown time and time again that profit matters more than people… Their DEI efforts feel more like promotional stunts than real systemic change.”
What Is The People’s Union USA?
The People’s Union USA is a self-described “grassroots movement focused on economic resistance, corporate accountability, and justice for the working class.”
Since February 2025, the group has organized boycotts against Target, Walmart, and now McDonald’s, aiming to use collective spending power to pressure corporations into meaningful reform.
Upcoming Boycotts: More Brands in the Crosshairs
The McDonald’s boycott is just one stop on a larger summer campaign. According to a flyer posted by Schwarz, here are upcoming boycott dates and targets:
- July 1–31: Starbucks, Amazon, Home Depot
- July 4: Nationwide “Economic Blackout”
- August 1–31: Walmart, McDonald’s (again), and Lowe’s
These actions are designed to disrupt consumer spending patterns and demand corporate accountability across major sectors.
Will McDonald’s Respond or Shut Down Stores?
As of now, McDonald’s has not released an official response regarding the boycott or its DEI rollbacks. Some online rumors suggested possible store closures, but there is no verified confirmation that McDonald’s plans to shut down operations in response.
Conclusion: A Turning Point for Corporate Accountability?
The McDonald’s boycott reflects a broader trend of economic activism, where consumers use their wallets to demand change. Whether or not this movement forces McDonald’s to adjust its policies, it sends a clear message: consumers are watching, and they expect real action, not corporate slogans.